Beatport has announced that they will begin selling “sponsored” banner positions on their homepage for prices starting at $2000.
The program, called Beatport Amplify, was announced during the Amsterdam Dance Event but hasn’t been widely reported prior.
The figures originally appeared on this page from site Sweet’n’Low Digital Media and Music Service. Prices range from $2000 for “Genre Featured New Release Position 9 or 10” up to $4000 for “premium homepage placement”, though these are only “opening” prices, as the slots will be “secured via bidding auction (like on Ebay)”.
The existence of the Beatport Amplify program was confirmed by Beatport’s incumbent CEO Matthew Adell last week during a Reddit AMA discussion (screenshot below). Adell claims that many partners asked for the advertising display service and points out that each paid placement slot will be marked as “sponsored”.
“We are doing this out in the open,” Adell writes, “knowing that some folks may be concerned, but we decided transparency with the community is vital.”
Photo from sweet-n-low