We’ve reached Peak Crypto, in which the frenzy about its rise has now been exceeded the frenzy about its crash.

Case in point: HEXCOIN, which is such a ridiculous idea I actually spent more research time making sure it wasn’t a reprint from The Onion than I did the actual story:

Late in 2017, a new blockchain-powered method of monetisation for augmented reality (AR) and virtual reality (VR) called Gaze Coin was launched with an initial coin offering (ICO). Now a renowned EDM DJ is using the Gaze Coin platform to launch a cryptocurrency token for a VR/AR world, called Hexcoin.

Dutch DJ Don Diablo is well known as a music producer, DJ and influencer, who has worked on producing remixes for Ed Sheeran, Rihanna, Madonna and Coldplay, among others and is regarded as a significant figure in the Future House music scene. Hexcoin is Don Diablo’s attempt to create a monetisation platform for a shared VR/AR world called Hexagonia.

If you’re like me, you’re thinking “This is, by far, the dumbest cryptocurrency story I’ve ever read. Thanks, 5 Magazine.” True, it is a hilariously insipid idea clothed in all sorts of techno ornamentation, but please take it in. Years from now, you’re going to be asked about the Great Crypto Swindle and you’re going to remember the time when “Don Diablo” launched a cryptocurrency based upon another cryptocurrency which monetizes how long you look at fucking lasers and polygons.

“As a creator of electronic music, I’ve always been engaged in technology and how it can connect my art to the outside world,” Don Diablo said. “With HEXCOIN and HEXAGONIA, I see a future where the line between fan, artist and technology blurs, and creativity is unleashed in powerful, measurable ways. I’m extremely excited to welcome Hexagonians and future fans to the next level of technology in music.”



Photo by Mani9floresOwn work, CC BY-SA 3.0, Link