SoundCloud has launched the next phase in their evolution from a creator-centered platform with the introduction of boosted uploads.
“Promote on SoundCloud” is the name for a “self-service promotional tool” which will allow SoundCloud Premier members to “boost” original tracks to the top of listeners’ feeds and mobile homepages:
This is a pretty important development for SoundCloud, which has had an endemic bot problem and really hasn’t done much to purge it. Paid-for promotion really only works if you’re reaching real people. I don’t know what you see when you look at your followers but mine are littered with phished pictures of middle-aged men with usernames like “tanya01313” in an increasingly cluttered feed that I browse less and less as time goes on.
Relevance is also an issue: SoundCloud’s own recommendation algorithm frequently sends me to music I can’t stand and would never listen to, and even SoundCloud’s search function is notably poor by 2019 standards.
Of course, other social media networks enable paid promotion, including former rival MixCloud and of course Instagram, Facebook and Twitter.
Promote on SoundCloud is available only to SoundCloud Premier members and is available today.