Roland is promoting their Roland Cloud product line and giving aspiring producers a chance to strut their stuff with their first-ever “808 Beat Maker’s Showcase,” starting today (but tied into August 8 2018, aka #808Day).

Roland will select three winners who update a 30 to 60 second video of an original track which utilizes Roland Cloud’s TR-808 Software Rhythm Composer. Here are the instructions:

  • Follow @therolandcloud on Instagram
  • Create and share on Instagram a 30-60 sec video featuring your original track using Roland Cloud’s TR-808 Software Rhythm Composer
  • Tag @therolandcloud and #RolandCloud808BMS
  • Submit your video to instagram by August 22, 2018 and the Roland Cloud team will pick our 3 favorites. We’ll announce our picks August 29, 2018!

The full terms and conditions are available here; you can sign up for a free trial of Roland Cloud at

And you can read a tale of Chicago House folklore in the story of Marshall Jefferson’s 808.