Sound United – the company that owns brands including Denon, Polk Audio, Marantz, Classé, Boston Acoustics, Definitive Technology and HEOS – signed off on a term sheet that would make one of the largest premium audio brands even larger.
Sound United will be scooping up Onkyo Corporation’s own home audio division, which includes products sold under the Onkyo, Pioneer, Pioneer Elite and Integra names. Terms of the deal were not released, but the sale is expected to be completed (pending regulator and shareholder approval) this Summer.
Sound United has been aggressively adding to its portfolio during a time of consolidation among leading premium home audio manufacturers. This announcement came a little over two years after Sound United completed the acquisition of D+M Group, which owned the Denon, HEOS by Denon, Marantz, and Boston Acoustics brands.
The deal will place Sound United in head-on competition with Yamaha for consumer domination in the field of home audio and A/V, HiFi equipment, soundbars, smart speakers and more.
(Before they confuse everyone again: No, Mixmag, this does not mean Sound United now owns Pioneer DJ. Totally different company.)
The timing of the announcement coincides with Sound United’s dealer conference in New Orleans later this month.
