Beatport has announced the acquisition of sample slingers Loopmasters, Music Business Worldwide reported today.
The deal sees UK-based Loopmasters and its two “consumer brands” — subscription service Loopcloud and plug-in merchant Plugin Boutique — folded under the Beatport banner. Terms of the sale were not announced.
Under a variety of owners from its coterie of industry founders to the doomed rave roll-up machine SFX, Beatport has had a voracious appetite for swallowing up companies in sectors of the industry adjacent to one Beatport already dominates — selling electronic music to DJs. The latest move follows Beatport’s aggressive pivot toward supplying those same DJs with the tools to become music creators themselves.
Loopmasters was founded in 2003 and entered into a partnership with Beatport in the summer of 2019, which involved selling Beatport’s nascent “Beatport Sounds” business to Loopmasters and then integrating Loopmasters’ products into beatport.com.
Loopmaster founder Matt Pelling will stay on under a new contract with Beatport. Terms of the sale were not announced.
“We have been very impressed by the power of the Beatport brand with the global DJ producer marketplace, and have thoroughly enjoyed working closely with the Beatport team over the past few years,” Pelling said in a release. “Everyone at Loopmasters strongly believes that the combination of these two great companies will deliver an unparalleled, end-to-end content supply chain for music producers for many years to come.”