Yet another alternative to TicketMaster and Live Nation’s dominance of the ticketing field is changing ownership.
Ticketing and event platform Eventbrite is being sold to an Italian company that specializes in acquiring distressed brands, according to a release from the company.
Bending Spoons S.p.A., an Italian technology conglomerate, is paying “roughly $500 million” for Eventbrite, the company said. The acquisition is still “subject to customary closing conditions and approvals” and is expected to wrap up in the first half of this year.
Eventbrite refers to itself as “the leading global marketplace for shared experiences.” That’s corporate jargon for “selling tickets,” as it is primarily known for ticketing events — both nightclubs and festivals as well as plays, art shows and other local events.
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Founded in 2006, Eventbrite filed for a $200 million stock offering in 2018. The company’s stock once traded for as much as $39 per share, but was trading at about $2.30 prior to the buyout announcement. Bending Spoons’ offer is an all-cash transaction that values the company at around $4.50 per share, according to the acquisition announcement, representing an 82% premium over the share price when the market closed on Monday December 1 2025.
Bending Spoons is known for scooping up once glittering companies on the way down; among their portfolio acquisitions are Evernote, Meetup, Vimeo and AOL.
In 2024, the company purchased file transfer giant WeTransfer, before announcing plans to fire 75% of the staff after acquisition. The company has been known to leverage a platform’s existing user base by slashing “freemium” services and offers to restore them for a monthly fee. Bending Spoons would describe their business along the lines of “streamlining and resuscitating” distressed brands.
Eventbrite has been known for offering free event listings to draw traffic and eyeballs to paid events.
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